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    Savvy Wireless Retailers Capitalize on Selling OEM Accessories

    Successful Retailing Strategies

    How can selling OEM products increase profits?

    Do you insist on offering quality products at more competitive prices? Like most retailers, the standard answer is a resounding “yes.” But have you considered how selling OEM (original equipment manufacturer) products can increase your profits?

    The TESSCO Solution

    As Your Total Source® provider, our team of TESSCO experts understands the wireless market and can confidently recommend a mobile device and accessory program that includes both OEM products and the various aftermarket brands that complement them. For those retailers who question whether OEM accessories are a smart and sensible investment, consider the following:

    Quality:  

    OEM products are quality engineered, and manufactured and tested against the highest industry standards.

    Performance:  

    Often market share leaders, OEM brands offer consumers a time-proven guarantee to deliver repeated satisfaction, quality and convenience.

    Awareness:  

    Well-funded, highly professional OEMs make considerable investments on national and local advertising campaigns in order to drive brand recognition and consumers into retail locations.

    Convenience:  

    By relying on brand names and the company reputations associated with them, consumers can make reasonable purchases without searching or investigating products each time they buy.

    Image:  

    Innovative OEM products improve and enhance store image.

    Profit:  

    Higher profits are associated with name brands since a retailer can charge a premium price for the products.

    Satisfaction:  

    OEM-branded products offer compelling associations, emotional and psychological product inducements. Consumers have a positive shopping experience when they purchase a product they trust, and view as reliable and powerful enough to serve their needs.

    Loyalty:  

    A distinct segment of the market, nearly 1/3 of consumers, demonstrate allegiance to national name brands and will only purchase OEM-branded products, particularly for higher-end handsets.

    Variety:  

    Offering name brands as part of your product collection adds price point alternatives and enhances your overall selection by giving your customer various product category examples.

    Compatibility:  

    Name brands help ensure compatibility between higher-end handsets and the accessories that complement them, such as batteries and chargers.

    There is an abundance of evidence that the retailer is critical to the success of notable brand name products given that the economics of profit are directly attributable to the methods that the retailer employs to sell the products. And while an unknown brand may be less expensive, it conversely may not sell as readily nor make as much profit. Here's to taking more advantage of our premier OEM brands!

    Your Total SourceFor more information contact TESSCO
    at 800-305-9772 or e-mail us today. 


     

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