Marketing Strategies for VARs

Take advantage of the current market conditions. TESSCO offers four ways for VARs to thrive in today's changing market.

Uncertain times demand certain strategies.
Use these four proven tools to increase customers and get more business.

Increase Each Sale by Covering All of Your Customers' Needs

Not a new term, but “cross-sell” opportunities are often overlooked by sales reps as they strive to close the meat of the sale and move on to the next. Don’t leave money on the table. What other products outside of those requested by your customer are needed to complete the total project? Many related accessories must be purchased somewhere—why not from you? This can dramatically increase the size of the sale and the profit margin of the deal to your company.

TESSCO suggestions:

For more ideas on how to maximize every sale, TESSCO offers a variety of application drawings. Some examples are:

See a complete listing of our
Application Drawings

Increase Your Customer Base

When sales to your existing customers are slower, increase your marketing efforts to attract new prospects. Because many smaller VARs do not have a Marketing Department, TESSCO has created an email marketing program to help you do exactly that. These customizable templates have been created for you to send directly to your prospect base to generate leads for your company.
Please review our customized e-mail campaign options.

Expand Your Service and Product Offering

Your customers are looking for a wide variety of services, many that are technically close to those you already may offer. It is not much of a stretch for most of our VARs to diversify into technologies such as:

Training Opportunities

Budgets are tight and time out of the field is critical, but focused training can open doors for new business with either your existing customers or new prospects. There are many 1-2 day training classes available that cover subjects such as:

Let TESSCO help you decide which Wireless Training Program would show the fastest return for your company!

To see if these program will work for you and to get more details, please contact us today at 888-256-9220 or by e-mail.

We look forward to doing business with you!

For more information call TESSCO
888-256-9220 today.

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